Privacy Policy

Matt's Commercial Lawn Service Ltd. Last updated: October 8, 2026

Matt's Commercial Lawn Service Ltd. ("Matt's CLS," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of our clients, prospective clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in the course of our commercial lawn care and snow removal operations, and explains your rights under applicable privacy law.

This policy is intended to comply with Alberta's Personal Information Protection Act (PIPA) and, where applicable to information that crosses provincial or national borders, the federal Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Information We Collect

We may collect the following types of personal information:

• Contact information: name, company name, job title, email address, phone number, mailing/property address
• Business information: property details, service requirements, contract terms, billing and payment information
• Website usage information: IP address, browser type, pages visited, and interactions with our site, collected automatically through cookies and similar tracking technologies
• Marketing interaction data: information collected when you engage with our Facebook, Instagram, or Google advertising campaigns (e.g., ad clicks, form submissions through those platforms)
• Correspondence: records of emails, calls, or messages you send us, including quote requests and service inquiries
• Phone call information: when you call us, an AI phone assistant answers, may create a transcript and summary of the call, and records the details you give it (such as your name, company, phone number, property location and the service you need)

We do not knowingly collect personal information from individuals under the age of 18, and our services are directed at businesses and property managers, not the general public.

2. How We Collect Information

We collect personal information directly from you when you:

• Submit a quote request or contact form on our website
• Email or call us
• Sign a service agreement or contract with us
• Interact with our advertisements on Facebook, Instagram, or Google

We also collect information automatically through cookies, tracking pixels (including Meta Pixel and Google Ads conversion tracking), and similar technologies when you visit our website. See Section 6 below.

3. Why We Collect and Use Your Information

We use personal information for the following purposes:

• To respond to quote requests and inquiries
• To prepare and administer service agreements and contracts
• To deliver grounds maintenance and snow removal services
• To invoice and process payments
• To communicate with you about your account, service schedules, or seasonal updates
• To measure and improve the performance of our advertising campaigns
• To comply with legal, accounting, and regulatory obligations

We only collect information that is reasonable and necessary for these purposes, and we obtain your consent (express or implied through the nature of our business relationship) before collecting, using, or disclosing personal information, except where permitted or required by law.

4. Disclosure to Third Parties

We do not sell your personal information. We may share personal information with:

• Service providers who support our operations (e.g., accounting/bookkeeping, website hosting, email and our AI phone assistant service through IONOS, email service providers)
• Advertising platforms (Meta/Facebook, Google) to the extent necessary to run and measure our marketing campaigns — these platforms have their own privacy policies governing how they handle data
• Subcontractors or operators engaged to help deliver services, on a need-to-know basis
• Legal or regulatory authorities, where required by law, court order, or to protect our legal rights

Any third party we share information with is required to protect it in a manner consistent with this policy and applicable law.

5. Data Storage and Security

We take reasonable administrative, technical, and physical measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. This includes restricting access to personal information to employees and operators who need it to perform their duties.

While we take reasonable steps to safeguard your information, no method of storage or transmission over the internet is completely secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar tracking technologies to:

• Understand how visitors use our website
• Measure the effectiveness of our Facebook, Instagram, and Google advertising
• Improve website functionality and user experience

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website. Third-party platforms (Meta, Google) may also use their own cookies subject to their respective privacy policies.

7. Retention of Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or contractual reporting requirements (e.g., contract and invoicing records are typically retained for a minimum of 7 years for tax and legal purposes). When information is no longer needed, we securely destroy or de-identify it.

8. Your Rights

Under Alberta's Personal Information Protection Act, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to our collection, use, or disclosure of your information, subject to legal or contractual restrictions
• Ask questions about how your information is being handled

To exercise any of these rights, please reach out to us directly. We may require verification of your identity before processing a request, and may charge a reasonable fee for access requests as permitted under PIPA.

9. Complaints

If you have concerns about how we have handled your personal information, please contact us first so we can address the issue directly. If you are not satisfied with our response, you have the right to file a complaint with the:

Office of the Information and Privacy Commissioner of Alberta (OIPC) Website: www.oipc.ab.ca Phone: 780-422-6860

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.